Agency AI Visibility Roadmap:
How to Start Helping Your Clients Appear in AI Responses
Tuesday, June 23, 2026 • 12:00pm - 1:00pm ET
AI search is creating a new client-service question for agencies: how do you help clients show up when buyers use tools like ChatGPT, Perplexity, Gemini, and Google AI Overviews to research their options?
Jason Khoo, Founder & CEO of Zupo, will walk through a practical roadmap for AI Visibility and how agencies can start thinking about it as a client service. He’ll cover how LLMs expand a single prompt into multiple related searches, why those “query fan-outs” are becoming a new layer of keyword research, and how to evaluate and influence whether a client is showing up in the actual AI answer.
This session is designed to be practical, not speculative. Jason will break down what is changing, what still connects back to SEO, and how agencies can start building a clear process for tracking, analyzing, and improving client visibility in AI-generated responses.
FREE FOR MEMBERS!
$49 FOR NONMEMBERS
MEET JASON KHOO
Jason is the Founder and CEO of Zupo, an award-winning SEO and AI Visibility agency helping B2B and enterprise brands navigate the rapidly changing world of search and digital visibility.
With over a decade of experience in SEO and digital strategy, Jason has become one of the leading voices in AI Visbility and Generative Engine Optimization (GEO). His work helps businesses understand how visibility is changing as buyers use platforms like ChatGPT, Perplexity, Gemini, and Google AI Overviews to research products, services, and vendors.
Jason helps marketing leaders bridge traditional SEO, thought leadership, and modern content strategy, showing how businesses can build sustainable visibility in an algorithmic world that is no longer limited to the search engine results page.
