Improve Advertising Personalization While Balancing Privacy Webinar
Wednesday, September 10, 2025
In this webinar, we’ll review the keys for optimizing advertising personalization while respecting the increasing privacy expectations of users.
Wednesday, September 10, 2025 • 12:00pm - 1:00pm ET
Learn strategies to leverage in-platform AI to optimize performance and ROI through smart, compliant marketing.
Who is this a fit for?
Any company who is concerned with data privacy regulations or has clients with concerns
Any company running paid media
Privacy enthusiasts who also like to see an ROI.
This webinar is a fit for those running paid media, privacy enthusiasts who also like to see an ROI, and any company (or agency with customers) concerned with data privacy regulations.
THIS EVENT IS FREE FOR BUREAU MEMBERS!
NONMEMBER TICKET FOR $49
Meet Adam Melson, Director of Partnerships at InfoTrust
Adam Melson is the Director of Partnerships at InfoTrust, building trust and revenue streams with dozens of agencies and tech partners.
By finding swim lanes, gaps in offerings, and aligning on customer pain points, Adam helps external companies have a trusted partner while internal customers have vetted options for any needs that fall beyond InfoTrust capabilities.
Meet Lucas Long, Head of Global Privacy Strategy at InfoTrust
Lucas Long is Head of Global Privacy Strategy at InfoTrust, working with organizations at the intersection of digital strategy, privacy regulations, and technical data collection architecture.
Through these efforts, he helps companies understand their limitations for data enablement due to privacy challenges and design optimal ways to accomplish core use cases in a compliant manner.
