Last week we took a look at referral programs and why you might want to start one. It’s a useful marketing tool and has a lot of advantages. To make the right choice, though, you need to think about downsides as well. So this week let’s talk about the pitfalls to look out for.

If you’re experiencing pain in your business—feeling stuck, frustrated or out of sync with your team, it could be a signal that your business operating system needs a reboot. But how do you know what’s working and what’s not—and what to do about it? It can be hard to define your strengths, weaknesses and next steps, especially if you don’t know what you’re looking for. Luckily, peers, experts and business frameworks such as EOS® can help show you the way. We caught up with Tom Barrett, a Bureau of Digital subject matter expert and Professional EOS Implementer™, for an inside look at the Entrepreneurial Operating System®.