Ops Week
Monday, January 26, 2026 - Friday, January 30, 2026
11:30am - 2:00pm ET, each day
Helping Digital Agencies
Become Wildly Successful
Katie Bedford
I help digital agencies transform operational chaos into strategic advantage — and increasingly, that means helping them harness AI without losing their humanity in the process.
I’ve spent the last decade as a strategic consultant and fractional COO for growing agencies. My specialty? Untangling the operational puzzles that keep agency owners up at night — streamlining project delivery, optimizing workflows, and figuring out which processes actually deserve to exist.
Wednesday, January 28 | 11:30am - 2:00pm ET
You Can't Stop the Waves: Managing Risk in Modern Agency Operations
Great delivery isn't about avoiding disruption—it's about steering through it with confidence.
In this session, you'll learn a practical framework for managing operational risk that goes beyond project timelines to protect what really matters: client trust, team stability, and agency resilience. You'll walk away with a clear approach to anticipating, assessing, and managing risk—so your team can deliver on promises even when conditions change. This isn't theoretical risk management; it's the stuff that keeps agencies from quietly unraveling and helps you sleep better at night.
Key Takeaways
Risk extends beyond your project plan — Learn to manage both delivery risks (scope, timeline) and systemic risks (team, market, finance) that can destabilize your agency
A practical four-part framework — Anticipate risks early, assess what actually matters, adapt your response strategies, and anchor through ongoing monitoring
The dual-lens approach — Protect both the client promise (project delivery) and the engine behind it (agency resilience)
Risk responses are strategic choices — Understand the difference between positive and negative risk, and the various options for managing both
Transparency builds trust — Use regular risk reviews to reduce scope confusion, calm client nerves, and keep teams aligned when things get bumpy
