You assumed your team's slow AI adoption was caused by training gaps, lack of motivation and immature AI tools. It's not.

After three employees resigned in two months at the height of his agency's AI push, Dale Bertrand realized his team wasn't resisting AI. They were resisting his leadership. The old playbook of command and control leadership breaks down when the work itself needs to be redesigned on a near-constant basis.

Join Fire & Spark CEO Dale Bertrand for a candid, lessons-learned session on leading agency-wide AI adoption without burning out the people who built your business. Drawing on three years of trial and error transforming a 25-person agency, Dale will share the leadership shifts—and the mistakes—that moved his team from quiet resistance to active participation in redesigning how work gets done.

Takeaways:

• Diagnose leadership debt before it surfaces as resignations and burnout

• Manage trailblazers and laggards differently instead of pushing everyone the same way

• Repair trust through transparent AI usage, protected learning time, and shared efficiency gains

• Lead with cheerleader energy instead of command-and-control when teams are stretched

• Set clear expectations through proven workflows, a quarterly innovation curriculum, and the ten-minute rule