Marketing Pricing Is Falling. What Does Work Cost?
Wednesday, September 23, 2026 • 12:00pm - 1:00pm ET
Marketing Pricing Is Racing to the Bottom and Nobody Knows What Work Costs Anymore
AI is changing how quickly marketing work gets done, and the economics of agency pricing are changing with it. Flat fees, value-based pricing, dynamic pricing, and pay-per-result models are becoming more common, but they all depend on one thing: knowing what it actually costs to deliver the work. We’ll discuss where marketing pricing is headed, how agencies can track the real time and effort behind their work, and why that data is becoming critical to protecting margins.
FREE FOR MEMBERS!
MEET TOM BABB
Tom Babb is a marketing leader and entrepreneur based in Austin, Texas, focused on how AI is changing the way companies operate and grow. He currently serves as Director of Marketing at Gauntlet AI. Previously, he was Head of Marketing at SkyFi. His work sits at the intersection of marketing, AI, automation, emerging technology, and defense.
$49 FOR NONMEMBERS
MEET ADAM MASONBRINK
Adam Masonbrink is an experienced sales and growth leader, entrepreneur, and ex-Googler on the founding team at Timeglass.ai. His work focuses on AI and go-to-market strategy. Outside of work, you’ll find him training for marathons and Ironman competitions.
