Mastering Lifecycle Marketing
Wednesday, November 12, 2025 • 12:00pm - 1:00pm ET
Build Journeys That Drive Growth & Loyalty
Join Jenny Maglio from Maglio Marketing, for a practical, hands-on workshop where you’ll learn how to design, automate, and optimize customer journeys that fuel engagement, retention, and revenue.
In this session, you’ll explore real-world marketing automation principles, see proven examples from Higher Ed, Non-profits, B2C, and B2B companies, and leave with actionable plans you can put into motion right away.
What You’ll Walk Away With:
A framework for mapping and automating lifecycle journeys — from awareness to advocacy — so your marketing feels personal, timely, and effective.
Ideas for using triggers, segmentation & multi-channel messaging to turn common areas of loss (like onboarding, cart abandonment, or trial expiration) into moments of connection.
Best practices and avoidable pitfalls — learn from real case studies so you don’t waste time or alienate customers with irrelevant or poorly timed automation.
THIS EVENT IS FREE FOR BUREAU MEMBERS!
NONMEMBER TICKET FOR $49
Meet Jenny Maglio
Jenny Maglio is a lifecycle marketing strategist and automation expert
She has 20+ years of experience helping brands turn customer journeys into high-converting, retention-driving experiences.
Recognized as a two-time ANA Email Thought Leader of the Year nominee and a Top 40 Under 40 professional, she’s known for blending technical expertise with creative problem-solving to make marketing systems work smarter.
A frequent speaker at industry events and contributor to leading publications, Jenny is dedicated to empowering teams with the strategies and tools they need to succeed.
