Solving the Most Expensive Moment in Creative
Tuesday, July 7, 2026 • 12:00pm - 1:00pm ET
Joseph Fioramonti, Founder of DarkSquare and inventor of Constellations, will share the methodology and the tool he developed after watching his agency burn over $50K on a project in reworks.
Getting alignment from 20+ stakeholders who didn't agree on anything was slow, expensive, and frustrating. Mood boards helped in the past, but the breakthrough came when he had the crazy idea to scale them and get feedback from thousands of real and relevant audience members. Now alignment comes early, approval comes quickly, and reworks rarely come up. That was the origin of Constellations, the first and only audience perception mapping tool.
This session is practical, not theoretical. Joe will walk through the method, demonstrate Constellations live, and show how validating creative direction with audience data before committing to a brief eliminates reworks, accelerates approvals, and AI-proofs an agency's value in a market where AI commoditizes everything but evidence.
FREE FOR MEMBERS!
$49 FOR NONMEMBERS
MEET JOSEPH FIORAMONTI
Joe is the Founder and Creative Director of DarkSquare, a branding and positioning firm with a 20-year track record serving enterprise B2B technology, SaaS, fintech, and cybersecurity clients. His agency has led engagements that contributed to acquisitions by Cisco, eBay, Blackstone, NICE, Demandbase, and Riskonnect.
Joe is also the Founder and CEO of Constellations, a patent-pending SaaS platform for visual perception research that replaces traditional text-based audience surveys with image-based reactions. He has spent years building the case for evidence-based creative work: design decisions validated by audience data, not stakeholder preference.
Joe has previously held faculty appointments at Flagler College, the University of Baltimore, and The Art Institute of Charleston, where he taught branding, typography, interactive design, and design theory. He helps creative leaders and agency owners replace guesswork with evidence, using validated audience data to align stakeholders, accelerate creative approvals, and ship work that performs in market.
