Most of the drag in an agency is not the big decision.

It is the small one nobody made: the client you have not let go, the rate you have not raised, the hire you keep pushing a quarter. These feel high-stakes because they are unmade, not because they are consequential, and the cost sits in the wait. Seth Weiss works with the person carrying a decision and helps them close it. In this session he'll show why the unmade decision costs more than the wrong one, work one member's real stuck decision live, and hand you a one-page tool for closing your own... and for moving clients who are stuck the same way.

What you'll take from this session

• A way to tell an unmade decision from a hard one, and why the small ones cost more: the client nobody fires, the rate nobody raises, the hire that's been "next quarter" for three quarters.

• The question that ends most of them. If the fact you're waiting for arrived tomorrow, would it change what you'd do... or just make it easier to live with not doing it yet?

• A one-page Decision Brief you can run on your own stuck call: the decision in one sentence, a date, an owner, and the short list of facts that would legitimately reopen it.

• The same discipline pointed outward: how to move the client who needs "a couple more weeks," and the reopen language that keeps their delay off your margin.

• Bring one decision you've been sitting on. A few of you will be asked whether you'd work yours through live.