Every Slack notification, client interruption, and “quick question” comes with a hidden price: the reorientation tax. While most agencies focus on billable utilization and project efficiency, few recognize how constant context switching quietly erodes productivity, profitability, creativity, and employee well-being. In this session, clinical psychologist Dr. Alison Miller explains the science behind attention residue, decision fatigue, and cognitive overload, and why multitasking isn’t making your team more productive. You’ll leave with practical, research-backed strategies for reducing unnecessary interruptions, protecting deep work, and creating healthier workflows that improve performance without increasing hours.